We design and manage brands for business owners

Brands that people can relate to, fall in love with and want to invite into their lives and their homes.

We call these Living Brands – they are as complex, rich and real as the people that consume them.

We do this by putting people at the centre of everything we do.

How we work

Get Personal 

We get richer results when both agency and business owner can bring to bear their own taste, gut, intuition and passion. This is why we work closely and fluidly with our partners and don’t rely on rigid models or processes.

People not infrastructure

design by country is all about the people. This is why we don’t have a large headcount or expensive offices, just smart people coming together where and when you need them to work on your business problem.

Keeping real people in mind

We never forget who will be consuming, touching and connecting with our brands, always ensuring that insight and an understanding of customer behaviour sits at the heart of our work.

No channel bias

Our design-led background means we have no channels bias  – instead we are able to deliver rich Living Brands that can flow and flex into any channels required.

What we do for our clients

– Brand naming
– Brand strategy
– Brand identity
– Digital strategy
– Art direction

– Packaging
Graphic design
– Photography
– Illustration
– Retail design

We are members of the D&AD, dba and are an RAR agency.

Our collective experience


Diversity by design

To create brands that truly connect with people, we believe we need to better understand and represent the country at large.

We put diversity at the centre of our hiring policy. Whilst we always choose the best talent for the job, we ensure that the talent pool that we select from meets diversity criteria. For any role we review applications that are 50/50 male female gender split and 25% from minority ethnic background.

© design by country Ltd