Branding / Insight / Opinion

Designing brands for Founders

Harry Car Ellison – Owner Lost Tea Company

Are you a busy and ambitious business owner?

It’s so easy to get embroiled in the day-to-day running of your business that you can quite often lose sight of the bigger picture. Having an inward focus is something that we’re all guilty of at times. For a lot of busy people like yourselves, being caught up in the hustle and bustle can really falter the business’s growth and actually put it off-track from the journey you envision.
Can you remember the last time you considered what your business stands for? I’m talking about your ethos, your values, your direction, your own stance on the world… and how do these all tie together? The one essential thing is your brandA little something we like to call Living Brands. It’s the expression of everything you stand for, everything you want to shout about to those that matter, and the experience people can expect when they come to you. If you think about why you feel like you belong to something for example – your country, your home, your family – it gives a feeling of warmth, loyalty, familiarity, and connection. That’s the same thing you want your brand achieve, not just for your customers, but your team, wider stakeholders and prospective customers.   
It’s an essential part of what was, what is and what will be – your very own journey. Brand identity is so much more than a logo. Carefully consider the reasoning behind your identity. It begins with an idea and a clear vision, culminating in something that communicates your promise, values, proposition (offer), and direction. Bring these together and you have a recipe for a rock-solid brand, and ultimately, business.

Are you brave and ready for growth?


At design by country, we’re passionate about helping the undiscovered, the underdogs, and the ambitious rise to the very top of their markets, through a comprehensive and expert design service. In fact, one of our clients Peter’s Yard – a specialist in Swedish bakery products – chose us to really push their brand to the next level. That included – and still includes – managing and overseeing its advertising, packaging and digital output. Its brand and our ongoing partnership has played leading roles in its 50% average year-on-year business growth.
So, if you’re LOUD and ambitious, want to establish your brand, and want to stay ahead of the game, then do get in touch with a member of the design by country team. We’d love the opportunity to discuss your needs and how we can get you to that next stage in your very own exciting journey.

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Branding / Events / Inspiration / News

Warran gives a Founders for Schools talk on living brands

I was lucky enough to be asked by Smestow Secondary School in Wolherhampton to talk to some of their year x students about branding and running your own business.
Branding / Insight

10 export tips for small food and drink brands

Warran Brindle
design by country
07481 109727


When a client is close to your heart

The process of creating a brand for someone or something you hold dear.

Every branding project is personal in some way but what about when it’s a playgroup that has literally helped raise your own children?

The first thing that springs to mind is: should you take on the project at all? But when you know you can give them something that would otherwise be out of their budget, you know you can’t really say no.

Undertaking non-profit or pro-bono projects gives us an opportunity to give something back to people who give so much to us and wider society. There is, however, always the consideration that you don’t want to potentially damage a close relationship built up over years.


Put your own family into the mix and you have an even more difficult task.


But our view is that the positives outweigh the potential negatives every time and it is a great feeling to be able to give someone something that might ordinarily be out of their reach. Something that will strengthen their work in the future.

During the creative process you put your heart and soul into it, often opening yourself up to criticism and opposition. Then why do it with someone you love? Because through working together you can strengthen the existing bond you have and end up with a regular reminder of how much you mean to each other.

The example of Holy Trinity Playgroup is one which is very close to our hearts. The playgroup has looked after each of my three children with such love and care that I will always be in their debt.


Love was something we knew we wanted to put front and centre of the new brand.


The idea

To achieve this we combined the familiar shapes associated with children’s toys with the stained glass of the church where the playgroup is based. The combination of these two contrasting themes of imagery helps to communicate the key values and purpose of the playgroup to the parents and families. Love and play.


It’s fair to say we put our heart and soul into this project and the outcome was extremely positive for all of us.


Holy Trinity Playgroup now has a brand they are proud of and we have the satisfaction of knowing we have given something back to a wonderfully, caring organisation.

The final identity above.

Branding / News

Peter’s Yard – Newspaper Club

We worked with Peter’s Yard to create a unique piece of communication to champion the iconic crispbread and to help tell their story.
“We’ve always wanted to produce a newspaper for Peter’s Yard and we are both thrilled with the final result from Newspaper Club“. 

The newspaper has been distributed internally, at trade shows and also sent to key customers.

We are currently working on a new version to send to Peter’s Yard customers in the US.

Branding / Packaging

Packaging of the world feature Peter’s Yard

Peter’s Yard packaging featured.

Peter’s Yard produces a unique range of award-winning Swedish crispbread and has been awarded three stars and also named as one of Britain’s Top 50 Foods at the 2015 Great Taste Awards.

They have been named ‘The best biscuit out there for cheese’.

The nature of the recipe and the versatility of sizes allows usage to extend across canapés, with cheese and as a light alternative to bread.

The range began with the original recipe and now extends to include: Spelt and Fig, Seeded Wholegrain, Caraway, Pink Peppercorn, Spelt & Poppy Seed and charcoal & Rye.

We created the packaging design, art directed all pack photography and is helping to market the new range. – See the full article on Packaging of the World here.

Branding / Events

Scandifeast 2015

The Feast was spread over 2 days, filled with incredible food inspired by Sweden, Denmark and Norway. With cooking, baking and preserving demos, the Scandinavian Midsummer Feast was the ultimate Scandinavian food festival.

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