State-of-the-art waste technology, full stop

“We are leaders in our field, designing and building state of the art recycling facilities for our clients. The team at Country understood our vision and produced a distinctive brand that represented both our invention and expertise.”

Duncan Bowett, Joint owner Waste.Tech

Waste.Tech is an innovative waste technology start-up founded by two experienced industry professionals. Using cutting-edge equipment, the Waste.Tech team supply recycling solutions to the waste industry, applying their expertise to provide the ideal service package from an extensive portfolio.

Waste.Tech founders were ambitious to grow the start-up quickly, engaging Country to create a name and brand, and focus on digital marketing and strategy. We built an identity that reflected the innovative nature of the business and the personality of the two experts behind the technology. Through the influence of one of the founders’ German connections, we explored a modernist approach using influences from Bauhaus. Simple geometric shapes and colours were used to represent the parts of the waste process and to create a distinctive visual language to stand out within the sector.

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