Peter’s Yard

Peter’s Yard
Building a brand, naturally


“We’re delighted to benefit from working with a highly-experienced and talented team at design by country – which has no doubt played a part in our 50% average year-on-year business growth.”

Wendy Wilson Bett – Joint MD Peter’s Yard

Peter’s Yard Swedish-inspired crispbread is an all-natural, artisan product which has garnered a loyal following from foodies to Michelin-starred chefs. In 2015, Peter’s Yard was placed in the highly prestigious Top 50 Great Taste Awards and described by judges as ‘the best biscuit for cheese’.

Peter’s Yard can be found in independent retailers, Waitrose, Whole Foods Market, Sainsbury’s and exports to the Europe and the US.

Melting Pot Fudge

Melting Pot Fudge
Sisters doing it for themselves

“We are delighted with our rebrand by design by country, it captures everything that is important to us. We’ve always felt a total commitment and passion about our business and where we want to take it. Thank you dbc! On the strength of our new brand we have already secured a new listing at Titanic Belfast the world’s largest Titanic attraction.”
Cathy, Jenny and Dorothy – Owners Melting Pot Fudge

After growing up with fond memories of stirring up fudge together in the family home, three sisters from Belfast turned their passion into a business. Over the past decade, Melting Pot now exports to Europe and the USA and has launched an additional range of non-dairy and gluten-free fudges.

Despite a fabulous homemade product with many food industry accolades to its name, Melting Pot Fudge had not maximised the potential to talk about the story and uniqueness of their business.
We wanted to create a living brand, emphasising the fun, joviality and childhood memories associated with fudge and Melting Pot.
Our aim was to engage with their audience by honing in on the idea of success built through a sisterhood, from an original recipe passed down the generations from Grandma, to mother, to daughters.
We commissioned convivial illustrations by Marylou Favre, of the three siblings cooking together which conveyed the vitality and personalities of founders Cathy, Jenny and Dorothy, creating a brand which was as much about the founders as the award-winning fudge.

melting pot fudge branding

Lost Tea Company

Lost Tea Company
Discovering a lost world

“design by country have been with me from the beginning.
As a startup, there are a lot of aspects that we need help with and design by country have constantly offered expert advise, going above and beyond to help us.
I feel that they really care about our company and are emotionally invested in the project.”

Harry Carr Ellison – Owner Lost Tea Company

Lost Tea Company is on a mission to deliver organic green tea from the hills of Burma to the UK. They work closely with small holder farmers in Myanmar to source organic tea in a sustainable environment. They are introducing Burmese fermented tea, a fermented or pickled tea often served in salad which is rich in antioxidants and probiotics.

We created the identity and packaging that reflects the welcoming nature of the Burmese people. Working closely with Illustrator Matt Sewell.

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